ADV7344 Multi-format Video Encoder Six 14-Bit Noise Shaped Video® DACs

The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.

The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over a SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color spaces.

The ADV7344 also supports embedded EAV/SAV timing codes, external video synchronization signals, and the I2C communication protocol.

In addition, simultaneous SD and ED/HD input and output is supported. 216 MHz (SD and ED) and 297 MHz (HD) oversampling ensures that external output filtering is not required, while full-drive DACs ensure that external output buffering is not required.

Cable detection and DAC auto power-down features keep power consumption to a minimum.

Applications
  • DVD recorders and players
  • High definition Blu-ray DVD players
  • HD-DVD players
Features and Benefits
  • 1.8V/3.3V interface support
  • 74.25 MHz 20-/30-bit high definition input support
  • 6 Noise Shaped Video (NSV) 14-bit video DACs
  • NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
  • NTSC and PAL square pixel operation
  • Multiformat video input support
  • Multiformat video output support
  • Macrovision® Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
  • Simultaneous SD and ED/HD operation
  • EIA/CEA-861B compliance support
  • Programmable features
  • Copy generation management system (CGMS)
  • Closed captioning and wide screen signaling (WSS)
Audio & Video Products
IBIS Models
Data Sheets
Documentnote
ADV7344: Multiformat Video Encoder Six 14-Bit Noise Shaped Video DACs Data Sheet (Rev. B)PDF 1155 kB
User Guides
Documentnote
ADV734x Design Support Files
Order Information
Part NumberPackagePacking QtyTemp RangePrice 100-499Price 1000+RoHS
ADV7344BSTZ Contact ADI64 ld LQFP (10x10mm)OTH 160-40 to 85C44.637Y
Evaluation Boards
Part NumberDescriptionPriceRoHS
EVAL-ADV7344EBZEvaluation Board-1Y
ADV7344: Multiformat Video Encoder Six 14-Bit Noise Shaped Video DACs Data Sheet (Rev. B) adv7344
ADV7344 IBIS Model adv7344